Use Microsoft PowerPoint® , Prezi® , or another software to create a 12- to 14-slide executive presentation—with appropriate images and diagrams—that summarizes the following information: The organization’s information presented in Wk 1 SWOT analysis a


Project plans outline the intended course of events; however, things don’t always happen as intended. Organizations need to consider risks and develop a contingency plan. This plan is typically presented to management. Add the following 2 columns to the project plan table you created in Wk 4 – Apply: Project Plan: Potential Risk Factors Contingency Plans Based on your prior research, determine potential risk factors for not meeting each of the project objectives. Develop a contingency plan for each of the potential risks. Add the potential risks and contingency plan to your Wk 4 – Apply: Project Plan. Use Microsoft PowerPoint® , Prezi® , or another software to create a 12- to 14-slide executive presentation—with appropriate images and diagrams—that summarizes the following information: The organization’s information presented in Wk 1 SWOT analysis and market trend research Project objectives How success will be measuredThe value this project will bring to the organizationProject metrics Timelines Responsible parties Potential risk factors Contingency plans Include detailed speaker notes within the presentation. Convert the speaker notes to a Microsoft Word document and add it to the citations slide. Note: Review the Strategic Management- 8 Most Popular Cases located in the Course Resources folder at the top of course.

Perform an Evironmental scan on the Company Merck&Co., Inc. as well as a SWOT Analysis.


Merck & Co., Inc is the company you will perform these on. Environmental Scan: An analysis of the political, economic, social and technological and legal factors that impact the organization. Include a stakeholder analysis.SWOT Analysis: A SWOT analysis provides a foundation and context for developing strategy by examining the strengths and weaknesses within and organization as well as external opportunities and threats.

Healthcare fraud and swot analysis


Healthcare Fraud is a dishonest act committed by a healthcare professional in order to receive additional compensation for medical services. Healthcare fraud comes in many forms, such as unbundling, upcoding, billing for services that never happened, or falsifying documents. Once discovered, the fraudulent person is quickly arrested, but their actions negatively affects the reputation and brand of the healthcare organization. During this activity, you will be writing a 2-3 page paper. To start with, you must review the link below and find a “real life” healthcare fraud case. After locating a case, please research the organization that was affected by the situation. Next, please create a SWOT analysis, which you will describe in paragraph form in your paper, which identifies challenges and opportunities that the organization will face while rebuilding their image.Healthcare FraudSubmit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Nike and Adidas Like Retail Industry Sports Sector Companies SWOT Analysis Example

Daisy Thomas

05/12/2020

Introduction
The retail industry is a very big industry that comprises of various sectors such as food, sports, clothing, groceries, etc. In UK, the retail sector comprises of 10% of the overall employment share. UK is one such international retail market where there is highest proportion of international retailers trading. It is contributing 5 percent to GDP and the government supporting the industry through UKTI (UK Trade and Investment). It is the largest broad industrial group in UK viewed in context of the number and proportion of employees. There are 428000 businesses operating in the retail sector in the UK, and contributing to 8% of all UK businesses (The retail industry 2013).
Among various sectors in UK, the sports retail sector is chosen for the concerned study. In the changing and dynamic world of today, the clothing and footwear are two sectors that have modernized from the time when they were a normal commodity into the fashion and sports commodity. In this context, the UK sports retail sector has made significant contributions towards the proliferation of fashion and sports community. The sports retail industry sector is one of the highly competitive as well as price competitive sectors in the retail industry where there is continuously monitoring of the market in order to keep up the pace with the dynamic business environment and continual changes in the expectations of consumers and prevailing economic conditions (The retail industry 2013).
There is diversification of the sports retail sector into various strategic groupings, such as clothing, sports goods, and footwear and sports equipments. The chosen sector of sports retail is discussed in the context of all these strategic groupings along-with the discussion of major player in the market, i.e. Sports Direct. The company holds the first position in the UK sports and leisurewear retailers in the presence of other big players, such as JJB Sports, JD Sports, and niche players such as Nike, Puma and Adidas (UK Sports Retailing 2011 2011).
In the growing competition in the sports retail sector with niche players also opening to the budget segment market and the supermarkets expanding their non-food segments by involvement of some retail products, major and other players in the industry can face fierce competition in the coming years. The position of the UK retail market also makes it necessary to look at the strategic issues, opportunities and threats that face the sector and its operations in UK (UK Sports Retailing 2011 2011).
Competitive structure and major strategic groupings
The UK sports retail sector is highly competitive. The size of the sector forms the considerable share of the overall UK retailing industry. The sports retail market of UK is 7.6 billion pounds and the growth is mainly driven by the sports clothing and footwear along-with the equipment sales. UK is the fifth largest market for sporting goods and the UK market of sports equipment and clothing is typically made of 80% of sports clothing and 20% sports equipments. Over the last five years, the sports clothing and the sports footwear sector has grown up by 4.7% and 4.9% respectively (UK sportswear market value to grow 8.6% by 2015 2011). The DRETS analysis for the UK sports retail sector overall are as follows:
Demographic factors: The disposable income of the people of UK has significantly increased due to which they prefer to buy sporting goods and related clothing products. There is incremental increase in the consumer expenditure sector in UK leading to the growth of the UK sportswear market by 3.2% in 2011. The market is receiving the boost from the growth of the non-specialists’ stores in the sports segment. The employment opportunities in the sector are also high as the retail industry overall contributes to the 10% of the employment in the UK (The retail industry 2013).

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Regulatory factors: The government of UK supports and encourage the UK sport retailing market by its strategic interventions and investments through UKTI. It is aimed at increasing the activities in the sports retailing sector with promotion of investments by niche market brands in UK such as Nike and Adidas, and the mass-market brands such as sportsdirect.com (UK Retail Industry – International Action Plan 2013).
Economic factors: The UK economy bounced back from the period of recession in a quick manner. Consumer spending drives the UK economy and the service sector is continuing to lead in the recovery progress of UK from recession. The retail sales are continuing to pick up with summers gone busier than the last year. As the service industry is the major driver in the economic growth of the company, sports retail sales also have witnessed increased consumer expenditure (UK Sports Retailing 2011 2011).
Technological factors: There is an increasing trend towards online purchasing of sporting goods, sportswear and equipments. The retail online is far more in comparison to other countries. Sporting goods have emerged as a major online performer in the UK with the significant increase in the traffic in the warmer months while the traffic for Europe did not change (UK summer sees online sporting goods traffic increase while Europe remains stagnant, new research reveals 2013). ‘Become Europe’ is the price comparison provider that analysed the traffic of the UK and European shops and found out that there was substantial increase of 55% in the UK traffic for sporting goods for the first six months of 2013 particularly the categories of cycling, water sports and camping and outdoor. Thus, it has implications for sport retailers as they have to ensure that customers that shop online will be shown content that seems to be relevant to fulfil their needs (UK summer sees online sporting goods traffic increase while Europe remains stagnant, new research reveals 2013).
Social factors: Social factors include the value given to the sports in the UK society that drive the consumer expenditure in this sector. Sports is an important part in the national economy and organizing 2012 Olympic and Paralympic games showcased the positive effects of sports that are wide ranging and how they can bring happiness. It is revealed in a study by Sport England that consumption of sport benefit includes well-being and happiness of spectators and the national pride or the feel good factor that sporting success brings to the life of UK people. Thus, they consumer sports products to experience and share their sports pride (Economic value of sport in England 2013).
Grouping of the sector
The sports retail sector can be grouped into leisure and equipments groups. Leisure group includes sport clothing, such as tracksuits, hooded sweatshirts, swimwear, and accessories, such as gloves, caps, etc., and sports footwear, such as running shoes, ski boots, trainers, football boots, etc. Sports equipment includes golf clubs and balls, tennis racquets, snooker tables, trampolines, etc. However, they are the diversified operations of the same sports sector. Most of the companies, such as Nike, Adidas and other retailers sell all of these products to consumers (UK Sportswear Retail – Macro Economics 2011). The sports retail sector is discussed in the strategic grouping of sports leisure on an overall basis.
Opportunity and threats analysis
Opportunities
The UK market is witnessing growth and the economy is under quick rebound from the period of recession. The quick rebound of economy is facilitated by the strong performance of the retail sector.
Barriers of the entry in the UK sportswear market are low owing to the presence of demand for these products and the feel and connection that UK people feel for the sports and related activities.
Customers tend to show attention to products that are quality based and prefer to consume them more as is observed from the UK online sale traffic of premium sports products identified from the study by Sport England and the study of the traffic of online sports goofs sales.
There is a significant shift in the social patterns with emergence of wealthier women. Thus, there is opportunity for increasing the sale of sports swimwear suits and other premium products due to the more inclination of women towards shopping in comparison to that of man.
There is opportunity present in the form of approaching to different types of outlets in UK, as there is online market, mass-market retailing, niche brands and non-specialty sports segments.
Several non-sport retailers have widened their collections of sports-wear including Amazon, Sainsbury’s etc. (The retail industry 2013)
Threats
Highly competitive market with competitions based on price.
There is high dominance of the greatest sports brands in the niche market that makes the operations and sale of general sportswear and sport goods limited.
The switching cost of the consumer is high in the sports and leisure market.
Strong brand loyalty with premium sports brands, such as Nike is a good example of an emotional brand, and high demand for quality in the sports market is a threat for small and medium sized retailers, as they cannot compete on price basis for long time (Sports Goods Retailing – UK – May 2011 2011).
Services marketing strategy commonalities and differences among major players
Major players in the sports retail market of UK are sportsdirect.com, Pentaland Group, JD Sports Fashion Plc, etc. The leading group in sports retailing is Sports Direct, while JJB Sports, JB Sports and the Blacks Leisure Group makes the rest of the sports retailing market (Winners and losers in the sports retail sector 2011). In regards to the service marketing strategy, there are both commonalities and differences between these major players in the market. First consideration is that of commonalities. All major players specifically Sports Direct and JD Sports are competing avidly in terms in order to become the champion of the sports apparel market of UK, not only on the high street but also in the online market space, which is one of the major places in service marketing Ps. These companies offer and sell a range of high quality sporting brands at discounted rates (Battle of the Sites: JD Sports V Sports Direct.com 2013).
Furthermore, both JD Sports and Sports Direct are two of the most visited websites in the online retail UK market. Both the websites ensure that that there is significant traffic passing through on a daily basis as a part of their service marketing strategy. Considering the look of their websites, there are commonalities in the terms of providing sleek homepage, with establishment of brand identity and large advertising of the main advertising section. Maintenance of the site manoeuvrability and the opportunities for sale are clearly balanced so that the customer does not feel bombarded with products (Battle of the Sites: JD Sports V Sports Direct.com 2013).
There are other commonalities, such as quality-based competition as all the major players tend to attract consumers through advertising quality based sports products in their stores. In regards to the differences, there are differences in the marketing strategy. Players, such as Sports Direct focus on mass market with opening of stores in various places of UK- both near and distant so that they can cater to a large number of people i.e. mass markets. On the other side, niche players that have started opening their own chain stores, such as Nike and Adidas focus on targeting the niche segment with catering to people  who are brand conscious and are ready to spend a considerable amount of money on sports leisure (Winners and losers in the sports retail sector 2011).
The differences at the strategic level are observed in the marketing strategy. For instance, Sports Direct updated its Carnaby Street store for providing a flagship Soccer Scene experience in Central London in the year 2012, that shows that the company is focusing at ensuring high probability of satisfaction and hence the repeat attendance of visitors in its store (Sports Direct Annual Report 2012). On the other side, JD Sports focus on offering strong differentiated product that combines both branded and own brand products. It reaches its customers through targeted messages. Extensive market research and inorganic growth through acquisitions are the major factors that differentiate it from other players in the market (Annual Report and Accounts 2012).

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Sports Direct strategic issues for 5 years
Sports Direct is the leading sports retailer in the UK market. It holds the first position in the sports and leisurewear retailer. There are some strategic issues related to service marketing that the company can face in the upcoming five years. They are as follows:
Competitor positioning: At present, Sports Direct targets all customer level segments due to which it does not focus its marketing strategy for one single consumer group. On the other side, JD Sports, which is the major competitor of Sports Direct, focuses on differentiation and quality based products with innovative store formats (New store format will up JD Sports game 2012). Due to rise in the quality based and more premium segments in the sports retails grouping, the company faces the strategic issue of the tough competition and its own positioning in the market.
Owing to the rise in the trend of niche players and midmarket non-specialists moving into the sportswear, there is the threat of maintaining the leading position in the market. It is because consumer preferences are for quality based differentiated products and niche players, such as Nike have already high brand loyalty on their side due to which there is likelihood of consumers purchasing from their own retail stores rather than the general sports retail chains like Sports Direct. At present, only four major players cover the retail sports market, but the entry of supermarkets and non-specialty middle segments will affect the market share of Sports Direct due to competing on the same platform of discounts and price based competition (Sports Goods Retailing – UK – May 2011 2011).
In order to maintain the position and remain competitive, it is necessary that the company maintain a deep portfolio of range of sportswear products. In addition, making acquisitions of related businesses is also a strategic concern in service marketing so that it can remain in leading position in the long run as JD Sports is giving tough competition to Sports Direct by following the path of inorganic growth i.e. acquisitions. It recently acquired Black Leisure in 2012 (Annual Report and Accounts 2012).
Maintaining the usability of the online retail website- Sportsdirect.com is one of the most sought websites for sports retail products in the UK market. However, players such as JD Sports and non-sports players, such as Amazon, Sainsbury’s etc. have their own well-established websites and their entry in the sportswear market creates service-marketing issue for Sports Direct in the form of maintaining visibility that comes in the place and physical evidence Ps of the service marketing mix (UK Sports Retailing 2011 2011). As identified from theories, larger brands tend to enjoy more loyalty. In addition, if a brand appeals to a particular consumer group, then it has a higher market share among that user group in comparison to the rest of the market. The company has to look upon development of specific target markets so that it can develop the strategy accordingly (Klien et al 2007).
Relationship between theoretical principles and service marketing issues
In the service marketing, physical evidence is an important P in marketing mix. Whether it is the physical store or online presence, the service organization has to create a connection with the user so that the consumers can make the decision of buying the service of the organization. Physical evidence is any kind of physical manifestation of service that consumers can connect to.  In the context of online market, the online retailer can never meet its customers. Therefore, the website creates the connection between the retailer and the consumer. Building trust and brand awareness in the online market is done through creation of high-end experience of the visitor on the site (Klien et al 2007).
It is usually done through ensuring that the site is error free, use of high quality product images and displays with attractive and informative product descriptions, showing testimonials, ensuring that the physical location can be easily located and ensuring that the usability of the website is high. In the context of Sports Direct, the company has to add more to its website and go for digital marketing tools so that it can compete well with the major competitor JD Sports that is ahead of Sports Direct in terms of website usability.  Subsequently, it can also address the upcoming challenges of the emergence of mid segment non-sports supermarket chains and other players, such as Amazon that have expertise in online marketing (Sports Direct thrashes out deal to buy 60 JJB Sports stores 2012).
In the service marketing, one is the core product and the other is the augmented product. The service organization has to cater to the customer considering both the products with the help of relationship marketing. Relationship marketing is an important concept in the field of service marketing. As intangibility prevails in the customer service aspect, it is essential for service marketers to create connection with the customer through the extended marketing mix and focusing at the customer service as its core value (Dann & Dann 2011).
In the context of Sports Direct, it has to maintain the connection with the customer through becoming an emotional brand so that customers do not switch to products of competitors. As identified, the major strategic issue is market share as the future of the UK sports retail market includes non-specialty and niche players strong presence in the market. Therefore, relationship marketing can play an effective role in saving the leading position of Sports Direct in the next five years. With multichannel retailing gaining momentum and pace, and increasing activity of online giants, such as Amazon, the traditional service marketing strategy of Sports Direct to focus on stores is insufficient in gauging the actual competitive landscape. Sports Direct is usually regarded as pile-it-high, sell-it-cheap retail store (Sports Direct thrashes out deal to buy 60 JJB Sports stores 2012).
Therefore, increasing the usability of the website and creation of relationship marketing are needed for the company to hold on to its current position of the leader of the market. The possible solution includes use of the warehouse and distribution centre of the JJB that Sports Direct recently acquired in 2012 to focus on retail and supporting the burgeoning online retail business of the company. For increasing the usability of the website of the company as part of the physical evidence of service marketing mix, it is necessary that the company work on the online graphics, presentation and ease of surfing the website. It will help in increasing the traffic to a significant level (Sports Direct thrashes out deal to buy 60 JJB Sports stores 2012).
At present, Sports Direct navigation is quite confusing because of drop down menus having a large number of categories. Furthermore, the homepage is sleek looking with presence of excessive advertising sales goods. Low resolution images of products and lack of comprehensive review section takes customer away from further navigating. Therefore, the relationship building through increasing the usability of the website is needed (Battle of the Sites: JD Sports V Sports Direct.com 2013).
Functions on the web page should be made more easy and convenient for the visitor. It is also necessary to involve customers in their social media marketing so that a two-way connection can be established. Creating campaigns, such as customer stories and experiences in shopping at Sports Direct can build the much-needed emotional relationship between the company and its consumers so that upcoming changes in the UK sports retail market can be faced well by the organization (Daws 2009).

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Conclusion and recommendations
Service marketing requires organizations to create the connection with the consumer and make its presence felt even in the absence of tangibility as is common in the product organizations. The UK sports retail market is highly competitive with presence of both big and small players along-with emerging niche players. It is one of the most competitive sectors as it significantly contributes to the GDP of the UK economy and creates employment for a large number of people in the UK. The sport leisure grouping comprises of sportswear and footwear that is responsible for most of the retail activities and revenues generated in the sector.
Sports retailers in the sector are a few big names that cover the entire market. However, there is recent change seen in the market with the entry of non-sports retailers, such as Amazon in the online market, and niche players such as Nike and Adidas coming up with opening their niche stores that make the competition tougher for traditional sports retailers, such as Sports Direct. The strategic issues related to service marketing involves the competitive positioning and the need to focus on online retail sales.
Physical evidence and relationship marketing are the two major theoretical concepts. It is recommended that Sports Direct focus on its e-marketing strategy by increasing the usability of its website and building emotional connection with customers in their marketing campaigns. Just as it focuses on ensuring that, the customer visits its physical store again by organizing events, such as screening of sports events, there is need to focus on online marketing campaigns.
References
Annual Report and Accounts. 2012. [Online]. Available at: http://www.jdplc.com/~/media/Files/J/Jd-Sports-Fashion-Plc/reports-and-presentations/JDPLC-Annual-Report-2012-FINAL.PDF [Accessed on: 02 December 2013].
Battle of the Sites: JD Sports V Sports Direct.com. 2013. [Online]. Available at: http://www.thedrum.com/news/2013/02/25/battle-sites-jd-sports-v-sports-directcom [Accessed on: 02 December 2013].
Dann, S. & Dann, S. 2011. E-Marketing: Theory and Application. Palgrave Macmillan.
Daws, J.G. 2009. Brand Loyalty in the U.K. Sportswear Market. International Journal of Market Research, 51(4).
Economic value of sport in England. 2013. [Online]. Available at: http://www.sportengland.org/media/177230/economic-value-of-sport.pdf [Accessed on: 02 December 2013].
Klien, A., Stiel, K. & Brands, J. 2007. Marketing for services – theoretical aspects and practical examples from European low fare airlines. GRIN Verlag.
New store format will up JD Sports game. 2012. [Online]. Available at: http://about.datamonitor.com/media/archives/6115 [Accessed on: 02 December 2013].
Sports Direct Annual Report. 2012. [Online]. Available at: http://media.sportsdirectplc.com/App_Media/SportsDirect/pdfs/Copy_1_Annual_Report_2012.pdf [Accessed on: 02 December 2013].
Sports Direct thrashes out deal to buy 60 JJB Sports stores. 2012. [Online]. Available at: http://www.theguardian.com/business/2012/sep/27/sports-direct-deal-buy-jjb-sports-stores [Accessed on: 02 December 2013].
Sports Goods Retailing – UK – May 2011. 2011. [Online]. Available at: http://store.mintel.com/sports-goods-retailing-uk-may-2011 [Accessed on: 02 December 2013].
The retail industry. 2013. [Online]. Available at: http://www.parliament.uk/Templates/BriefingPapers/Pages/BPPdfDownload.aspx?bp-id=SN06 [Accessed on: 02 December 2013].
UK Retail Industry – International Action Plan. 2013. [Online]. Available at: http://news.bis.gov.uk/imagelibrary/downloadmedia.ashx?MediaDetailsID=6389 [Accessed on: 02 December 2013].
UK Sports Retailing 2011. 2011. [Online]. Available at: http://www.marketresearch.com/Verdict-Research-Ltd-v107/UK-Sports-Retailing-6424800/ [Accessed on: 02 December 2013].
UK sportswear market value to grow 8.6% by 2015. 2011. [Online]. Available at: http://in.fashionmag.com/news/UK-sportswear-market-value-to-grow-8-6-by-2015,168456.html#.UpxeptIW1Is [Accessed on: 02 December 2013].
UK Sportswear Retail – Macro Economics. 2011. [Online]. Available at: http://vinodhsolly.wordpress.com/2009/07/31/sportswear-retail-industry-macro-economics/ [Accessed on: 02 December 2013].
UK summer sees online sporting goods traffic increase while Europe remains stagnant, new research reveals. 2013. [Online]. Available at: http://www.become.eu/en/2013/10/uk-summer-sees-online-sporting-goods-traffic-increase-while-europe-remains-stagnant-new-research-reveals/ [Accessed on: 02 December 2013].
Winners and losers in the sports retail sector. 2011. [Online]. Available at: http://www.retailgazette.co.uk/articles/02040-winners-and-losers-in-the-sports-retail-sector [Accessed on: 02 December 2013].

SWOT Analysis and the Porters Five Force Model Analysis Sample Report

Daisy Thomas

05/09/2020

Introduction
The following report includes the discussion about the company Apple Inc. The report includes the SWOT analysis and the porters five force model analysis of the company.
Apple Inc.
Apple Inc. is an organization which deals in designing, manufacturing and selling of desktop computers, notebook computers, and digital music players, cell phones etc. The company is also into the business of creating software’s like the OS X. iTunes, iLife etc. the company is also into manufacturing of the electronic peripherals like storage devices and printers etc. the company is a technology-driven company and has expanded from computers industry to the peripherals and digital entertainment industry (O’GRADY 2008).
SWOT of Apple Inc
Strengths: the main strength of the company is the brand equity it has developed all around the world. The company products have a high demand and have a high loyal customer base across the globe. The company sales for each product have increased from the previous level and have also entered the peripheral industry. The company product Ipad, IPods and IPhone has generated a high demand all around the world and is among the most awaited products in the world. The company is one of the most healthy and established company in financial terms. The company has the highest number of new customers each year and has also the strength to retain them for long. The customers come to apple for new products and the excellent services it provides to its customers (Ireland, Hoskisson and Hitt 2008).
Weakness: There is several weakness of the company as well. The main weakness is that the company has faced some faults in its products like the IPods Nano which has been said that has a faulty screen, though the company has replaced all those products but has impacted the image of the company at large. The company also has the weakness that it is facing pressures from the music industry to increase the prices of the music download file it provides to its customers. the company also has the weakness that it has ended its long standing relationship with IBM its chip supplier and has switched to Intel and this is the weakness which is confusing the customers from long (Bach 2007).
Opportunities: The companies have several opportunities prevailing in the current business market. The company can develop its own iTunes for the music player market and for its IPhone. The company also has the opportunity to join with the other big companies which can add value to the company. The company also has the opportunity to launch new features computers and mobiles which is highly awaited by the customers in the market. The company also has the opportunity to launch green and energy efficient products which will generate high demand for its products in the coming period (Ireland, Hoskisson and Hitt 2008).
Threats: The Company faces the threat of increasing competition in the PC market and also in the phones market. The company main competitors include Dell, Lenovo, and Sony in the computer market and in the phones market the main competitors are Nokia, Samsung. The company also has expensive products as compared to its competitors which is also one of the threats for the company. The high product and substitution effect in the electronic market is one of the biggest threats to the company so the company needs to research and develop new products and technology from time to time (Bach 2007).
Porters five force model of Apple Inc.
Threat of Entry: The threat of entry in the market is low for the company as due to the high economies of scale of the company. The threat of entry is also low because the company has a high research and development team which is one of the biggest costs of producing new products in the computer, and electronic industry.  High marketing costs is also one of the factors which make the threat of new entrants at lower level for the company (Linzmayer 2004).
Existing rivalry: The Company faces the threat of existing rivalry at higher level. Looking at the computer market the company faces high competition from Microsoft which has a larger share of the market then the company. The company also faces competition in the phones market, as there are several other large players like Samsung, Motorola, and Nokia etc. the company also faces existing rivalry in the ITunes and MP3 players market.
Threat of substitutes: The Company faces moderate threat from its substitutes. Company has several products which can be substituted for the other company products. The company products also have several substitutes but the technology and ease of the company products are much higher than those substitutes. The company phones can also be substituted by other phones, messengers but the ease which the company mobile provides cannot be easily replaces (Linzmayer 2004).
Bargaining power of suppliers: The bargaining power of the suppliers is moderate on the company, as the company suppliers of raw materials and labor can impact the company operations but the company operates at such a large scale that the suppliers have little bargaining power. Though the suppliers have the power to impact the prices of the company products and services even then the company manages to handle due to the economies of scale of its operations (Bach 2007).
Bargaining powers of buyers: The bargaining powers of the buyers are at the moderate level for the company. As the buyers are large and are disbursed in a large scale. The company also develops a new technology from time to time which forces the customers to use the company products and services and thus have lower bargaining power. The buyers are also increasing and are demanding more new upgraded products which keeps the company operational at large scale. The company also differentiated its products and has been creating its own operating system with unique design and this is highly awaited by the customers from long time period (Linzmayer 2004).
References
Bach, B. 2007. Implications of enabling technologies for Apple Inc.: Cyber marketing & enabling technologies. GRIN Verlag.
Ireland, R.D., Hoskisson, R.E. and Hitt, M.A. 2008. Understanding Business Strategy: Concepts and Cases. Cengage Learning.
Linzmayer, O. 2004. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. No Starch Press.
O’GRADY, J.D. 2008. Apple Inc. ABC-CLIO.

Abbott Risk Consulting Ltd. SWOT Analysis

Daisy Thomas

05/09/2020

Introduction
The following report includes a discussion about Abbott Risk Consulting Company. The report includes a description of the business performance of Abbott Risk Consulting. The report also includes the SWOT and value chain analysis of the company. The report also includes the proposed changes for improvement in management and business performance and the assessment of business objectives in order to incorporate proposed changes. The report also includes the assessment of change management solutions and finally, a conclusion has been drawn based on this analysis.
Scenario 1: Business performance of Abbott Risk Consulting
Profile of Abbott Risk Consulting
ARC is one of the independent consultancies which are established in the year 2002. The company has grown from 22 consultancy staff to 90 staff by the year 2011; the company has offices in Australia and UK from which it manages its operations globally. The company has a high reputation of delivering quality services within time and proposed budget. The company has achieved this reputation by delivering quality services by using is robust project management skills of its employees and business processes. The company is highly committed towards it services and its employees always tries to walk an extra mile to meet the client requirements. The company mainly works for government projects and corporations but the company operations are highly flexible and can also provide services to small enterprises. The company is mainly owned by the staff and directors of the company. The company main aim is to grow and develop its staff along with the clients and the market. The company mainly provides services related to consulting, drilling, engineering, environment safety, personnel development, professional services, training, transportation etc (About Us 2012).

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SWOT of Abbott Risk Consulting
SWOT
Strengths: The Company has the strength of talented staff with which it caters its clients and provides them with effective services. The company also has a good base of clients who are loyal towards the company services (Abbott Risk Consulting 2012).
Weakness: The Company has the weakness of small operations, due to which it cannot provide services to large organizations due to the lack of man force and infrastructure. The company also has the weakness of lower level of capital which restricts the company to take contracts of larger firms and larger government projects and organizations (Pahl and Richter 2009).
Opportunities: The Company has the opportunities to grow by the expansion of staff and by infrastructure development. The company also has the opportunity in the coming period as in today’s period there is a great need of energy and related consultancy which is required by all the organizations in this field (Pahl and Richter 2009).
Threats: The Company has the threat of being taken over by the larger firms due to its low level of staff and turnover. The company also has the threat of facing competition from large firms who are also planning to enter this field of business (Pahl and Richter 2009).
Value chain analysis and Porters five force model
Porters five force model
Bargaining power of suppliers: The suppliers have low bargaining power as the company provides services to its clients and does not require major inputs from the suppliers.
Bargaining power of buyers: The buyers have medium bargaining power as the consultation provided by the company saves several costs of the businesses.
Threat of substitutes: The Company has a low level of threat from its substitutes as the consultation provided by the company has least substitutes and the service needs to be used by the clients necessarily (Abbott Risk Consulting 2012).
Threat of new entrants: The Company faces a moderate the threat of new entrants, as the capital required for the establishment of such company is lower and also the entry is also not restricted (Ahlstrom and Bruton 2009).
Threat of existing rivalry: The Company faces lower level of threat from the existing rivalry as there are few competitors in the market among which the company has the largest market share as compared to the competitors (Abbott Risk Consulting 2012).
Value chain analysis
Value chain analysis can be said to be as the function in which inputs are converted into outputs by adding some value in it. In the value chain analysis of Abbott Risk Consulting it can be said that the first process is taking of orders and analyzing them for meeting the expectations of the customers. Then the next step in the company value chain process is to define the specifications and the description of the changes and the list of activities the company is going to perform and deliver the service. Finally the scheduling is done in order to provide the client with the timely services and meet the commitments done (Ahlstrom and Bruton 2009).
Value chain analysis

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Scenario 2: Proposed changes for improvement in management and business performance
Actions to be taken to overcome the weaknesses
The actions that the company needs to take in order to overcome the weakness described above mainly includes the increase in the number of staff and increase in the capital requirement or the working capital of the company in order to take up larger projects and provide services to larger clients. The company needs to hire more staff and train them in order to increase its level of operations and also try to borrow or plug in more capital in the company for expansion of its business operations and apply more working capital. The company can also overcome this by training its existing staff and increase their efficiency to handle more and more work. The actions may also include the company to take loans for attaining projects by several financial institutions and contact with some consultancy for increasing its operations in an immediate manner (Abbott Risk Consulting 2012).
Way in which existing performance can be maintained and strengthen
There are several ways in which the company can maintain its existing performance and can also strengthen the performance for meeting the future demand from the customers the main activity which the organization can do is to increase the level of training of its staff in order to update their knowledge from time to time with the changes in the technology and business practices. The company can also strengthen its performance by making it compulsory for its staff to get equipped with the updated knowledge by the way of training and increase their performances from changing time. The company can also strengthen its performance by the increase in its level of staff as well as increasing its working capital requirement to cater services to big companies which will help the company grow in short time period (Company Overview: Abbott Risk Consulting Ltd 2012).
New areas where the business can expand
There are several areas where the company can expand its operations it mainly includes the expansion in the consultation field. As there are several areas in which the company can provide consultation related to the exploration and natural mining fields. There are several issues related to the mining and their impacts on the environment, the company can increase its operations to aid the companies related to exploration and mining and production and can provide them consolation related to the environmental impacts of their operations can how they can manage them. This can be justified by analyzing that there is a high requirement for the sustainability of the environment and in the current period there are several issues related to the conservation of environment and there are strict rules and regulations related to the environment conservation for the mining and exploration companies. So this can easily be said that the company can expand in this area in an easy and effective manner and can grow its operations by providing this service to the existing clients as well (Neely 2002).
Scenario 3: Assessment of business objectives in order to incorporate proposed changes
Existing business objectives and plans of Abbott Risk Consulting
The company main goal or objective is to build and maintain effective relationship for long term with the clients and genuinely benefit the client with the expertise and support the company has within. The main objective of the company is to cater services to its customers in an effective and efficient manner. The core value of the company is continuous improvement in its performance and services to be provided to its clients. The company has the plans of expansion in the coming period but not in terms of services but in terms of its size with steady growth. The company also tries to increase its customer base and cater its services to clients across the globe. The company works across all the sectors which are mainly treated as hazardous industries and cater its services to them, so the company is planning to increase its area of operations and apply its expertise in different processes related to these industries.
Revision of the existing business plans and suggesting of new plans in accordance with the proposed changes
The company is suggested to revise its existing business plans of increasing its operations and catering services to its existing industries. The company is suggested to apply new business plans which are associated with the increase its operations in the mining are where the company does not operate currently. The company can plan for increasing its services to the mining companies and guide them several factors related to the environment sustainability which is the needs of the current period. In accordance with the proposed changes or areas where the business can expand the company can hire some experts and try to train its existing employees who can guide the new clients who are in the exploration field and try to capture them and make them the company clients for longer period and cater them with the services (Ahlstrom and Bruton 2009).

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Action plan for implementing suggested changes
The action plan which is required for the application of the propose change or entering into new area, mainly includes the first activity as the hiring of some expert or staff which can provide guidance related to the environmental conservation to the mining companies, and then hiring of training who can provide training of the existing staff related to area of service. The second step in the action plan will include the interaction with the mining and exploration companies regarding the services which the company can provide and the potential benefits the company has regarding the environmental conservation. The action plan then requires providing service to the positively converted clients. The plan also includes the analysis of the processes and activities applied by the mining company in its exploration activities and the factors that needs to be taken care of and the proper audit of the activities of the company is done in order to provide proper guidance to the mining or client company (Taticchi 2010).
Scenario 4: Assessment of change management solutions
Changes to be made in the revised plan suggested
The major changes that the organization need to make in its revised action plan mainly includes the changes in its work force and the recruitment of some staff related to the services which the company is planning to provide to the mining and exploration companies. The changes also include the major improvement in the training activities and the patter of service providing by the company. The company service processes will also be changed with respect to the changes in the operations of the company. The changes in the revised plans also include the changes in the timings of the recruitment process and the changes in the training modules and the trainers who will be training the employees of the organization for their personnel development and the application of the changed process (Taticchi 2010).
Impact of proposed changes on business
There will be high impacts of the changes in the business activities. As the changes made will increase the overall activities of the business and also change the process the company was performing earlier. There will also be an impact on the business activities and also the scale of operations of the business.  The impact will also be on the level of operations of the business and also on the activities which the organization performs for its existing clients. The business process will also be changed in order to cater services to the new clients and also the patter of working which was earlier adopted. There will also be changes in the overall number of employees as the number of employees needs to be increased with the changes in the operations and the expansion of the area of operations. There will also be changes in the skills and knowledge of the employees as they will be trained for further increased processes and providing quality work and service to the employees. The personnel will become more advanced and knowledgeable with respect to the advancement in the services to be provided by the clients. There will also be impact of the overall requirement for the working capital of the company and the increase in the demand for the requirement of new staff in the organization.
Explanation of how the changes will be managed
The changes in the organizational functioning will be managed with proper application of the training facilities and training staff. The staff will be trained using adequate resources and proper training modules in order to provide proper guidance to the employees so that they can effectively manage the new activities and provide excellent services to the new clients. The changes in the level of operations will be managed by the requirement of new staff that were experts in this field and can easily attain the desired objectives of the organization. The changes will also be managed by proper planning of the overall activities of change that will be applied in the organization. The impacts will have the minimum negative impact as all the activities have been planned in advance in the organization. The changes in the organization has been properly planned and has been properly implemented with proper allocation of resources and time and proper evaluation and monitoring of the activities has been done in order to manage the activities efficiently (Taticchi 2010).
Conclusion
From the analysis of the company and the proposed change management solutions it can be said that the company can easily expand in the consulting area and also can grow with a fast pace in this area. It can also be concluded that with the changes proposed in the report above the company can also grow with a fast pace and can attain its objectives in long term and can remain competitive.
References
Abbott Risk Consulting. 2012. [Online]. Available at: http://features.thesundaytimes.co.uk/public/best100companies/live/template [Accessed on: 23 August, 2012].
About Us. 2012. [Online]. Available at: http://www.consultarc.com/content/aboutus.asp?session_id={1A775A97-119D-4EF4-A143-99C0DE5A0D0A} [Accessed on: 23 August, 2012].
Ahlstrom, D. and Bruton, G.D. 2009. International Management: Strategy and Culture in the Emerging World. Cengage Learning.
Company Overview: Abbott Risk Consulting Ltd. 2012. [Online]. Available at: http://www.rigzone.com/search/sites/Abbott_Risk_Consulting_Ltd6984.asp [Accessed on: 23 August, 2012].
Neely, A. 2002. Business Performance Measurement: Theory and Practice. Cambridge University Press.
Pahl, N. and Richter, A. 2009. SWOT Analysis – Idea, Methodology And A Practical Approach. GRIN Verlag.
Taticchi, P. 2010. Business Performance Measurement and Management: New Contexts, Themes and Challenges. Springer.

Perform a SWOT analysis for Fitbit.


Case 4 (page 271): Fitbit Inc. in 2017 1. Perform a SWOT analysis for Fitbit (use chapter 4, table 4.2). 2. Use your SWOT table to diagnose strategic issues and recommend strategies. Notes: Max 375 words (about 1.5 pages double spaced, 12‐point font size, 1‐inch margin) Please make sure to use quotes if copying more than 6‐7 words. Preferably don’t copy long sentences from the case; summarize and paraphrase instead. The assignment does NOT have to be in essay format. Using bullet points is fine.

complete three major items: a cover letter, a resume, and a professional strengths, weaknesses, opportunities, and threats (SWOT) analysis.


InstructionsThis assignment provides you with an opportunity to complete three major
items: a cover letter, a resume, and a professional strengths, weaknesses,
opportunities, and threats (SWOT) analysis. The cover letter should be a
three-paragraph memo that has been tailored to a specific job that interests
you. The resume should adhere to the steps outlined in the attachments. The details within the resume must be current with all relevant and
up-to-date information. The SWOT analysis should address your professional
strengths, weaknesses, opportunities, and threats. Bullet points are acceptable
for the resume and SWOT analysis; however, they must be detailed. Again, the
cover letter must include three paragraphs. Also, the resume must be at least
one page, and the SWOT analysis must thoroughly address each of the four parts
of the analysis. Be sure to have the major items in the proper sequence: first,
the cover letter; then, the resume; and finally, the SWOT analysis. Format
each major item as you wish; however, be sure the details are professional
and legible. Save all three within one word-processing document

Presentation using swot analysis and porter five theory in a case study-10-12 slides


Read the case study that will be made available to you which uses Porter’s 5 Forces and SWOT reviews to analyze the company. Develop 3 IT based recommendations that could help the company grow and strengthen its customer base. Support your recommendations with at least 3 professional grade resources. Remember to cite to your resources both within the text of the presentation AND on the Reference slide – Do not use marketing sites or blogs. The presentation should include 2 slides discussing the facts of the case. Total length should be 10-12 slides.

Presentation using Porters forces and swot analysis in a case study-10-12 slides


Read the case study that will be made available to you which uses Porter’s 5 Forces and SWOT reviews to analyze the company. Develop 3 IT based recommendations that could help the company grow and strengthen its customer base. Support your recommendations with at least 3 professional grade resources. Remember to cite to your resources both within the text of the presentation AND on the Reference slide – Do not use marketing sites or blogs. The presentation should include 2 slides discussing the facts of the case. Total length should be 10-12 slides.